Vol. 01 · Cohort I · Nov ’25 → Mar ’26

A private recap, for Sarah.

Five sessions, re-assembled. Please enter the key to continue.

Compiled in Chilean Patagonia · Bound for Fort Collins
Private portal ◆ NoCo Artisan × AI Ranking · Cohort I
The synthesis

Across the grain.

The same four sessions, regrouped by topic. One place to see everything we’ve said about (say) the website, or the slow move toward luxury positioning, without having to scrub four recordings.

Website / Execution · 16Ops · 16SEO · 15Content · 13AI Tooling · 13Strategy · 04KPIs & Measurement · 02Offer / Positioning · 01Avatar / ICP · 01

Website / Execution

04 sessions · 12 to-dos
From the sessions
On the working list
Build the transactional page structure (parent + child per location + service); Sarah / her team build the pages
done Session 01
Structure locked in Session 2 (Fort Collins parent + Loveland child as templates).
Finalize the Fort Collins parent-page template (swap one column for property values / local economy)
done Session 02
Designer rebuilt the layout; confirmed live in Session 3.
Finalize the Loveland "considering a home addition" child-page template
done Session 02
Roll out parent + child templates across every remaining location once the Fort Collins / Loveland templates are locked
open Session 02
Locations: Fort Collins, Loveland, Windsor, Greeley, Timnath, Longmont, Wellington.
Pull video testimonials off the Kitchen page and onto the Reviews page
open Session 02
Fort Collins page: replace placeholder images, resolve duplicate schema
open Session 03
Add Service schema to the kitchen remodeling page (the rest of the schema is correct)
open Session 04
Review the generated Timnath contractor Excel vs the Fort Collins template (sections, content, citations)
open Session 04
After Timnath passes QA, re-run the same Co-work flow for Loveland, Windsor, Wellington, and Greeley
open Session 04
Replicate the approved Figma sitemap in a Google Sheet for the web team
open Session 05
Activate the internal city-section links on the already-published location pages
open Session 05
Finish the remaining location × service child pages via the Co-work flow once the sitemap is signed off
blocked Session 05
Blocked on sitemap — intentionally held until Session 6.

Ops

04 sessions · 12 to-dos
From the sessions
On the working list
Send Sarah a GBP review-response workflow, then respond to every restored review
open Session 01
After the GBP migration the review responses were lost. Answering late > leaving them orphaned.
Install Claude Code on her Mac and play with the terminal before the next session
deferred Session 03
Switched to Co-work instead; Claude Code remains the target for the program extension.
Plan the SEMrush → Claude Code + DataForSEO migration ($350 / mo → pay-as-you-go)
open Session 03
Fallback: Kimi if the $100 / mo Claude plan is a stretch.
Move all ongoing website work into Co-work (not Claude chat, not Projects)
done Session 04
Adopted immediately; Sarah reports heavy daily usage by Session 5.
Install the Chrome Claude MCP extension so Cowork can read live pages
done Session 04
Post Co-work progress + questions in Skool between sessions
open Session 04
Try Co-work on non-website tasks (invoicing, subscription audit, proposal-from-Canva)
done Session 04
By Session 5 Sarah had used Cowork to pull together a legal-evidence folder from emails.
Confirm the 12-week bi-weekly extension (6 more sessions) or close the engagement
open Session 05
Sarah is in; Nico to hold the slot. Decision pending written confirmation.
Replicate the approved Figma sitemap in a Google Sheet for the web team
open Session 05
Install VS Code (already done in-session) and use it as the default opener for MD / context files
done Session 05
Schedule overnight Co-work runs so content generation happens while Sarah sleeps
open Session 05
Summarise and restart long Co-work conversations once they pass ~30-40% of the context window
open Session 05

SEO

04 sessions · 11 to-dos
From the sessions
On the working list
Send Sarah a GBP review-response workflow, then respond to every restored review
open Session 01
After the GBP migration the review responses were lost. Answering late > leaving them orphaned.
Build the transactional page structure (parent + child per location + service); Sarah / her team build the pages
done Session 01
Structure locked in Session 2 (Fort Collins parent + Loveland child as templates).
Finalize the Fort Collins parent-page template (swap one column for property values / local economy)
done Session 02
Designer rebuilt the layout; confirmed live in Session 3.
Fix schema missing-address errors on parent + child templates
done Session 02
Caused by duplicate / conflicting LocalBusiness + HomeConstructionBusiness blocks.
Verify every research citation on the parent page links to the correct source
open Session 02
Roll out parent + child templates across every remaining location once the Fort Collins / Loveland templates are locked
open Session 02
Locations: Fort Collins, Loveland, Windsor, Greeley, Timnath, Longmont, Wellington.
Fort Collins page: replace placeholder images, resolve duplicate schema
open Session 03
Request indexing in Google Search Console for every new / updated category-location page as they ship
open Session 03
Workflow: paste URL into GSC → "request indexing".
Plan the SEMrush → Claude Code + DataForSEO migration ($350 / mo → pay-as-you-go)
open Session 03
Fallback: Kimi if the $100 / mo Claude plan is a stretch.
Add Service schema to the kitchen remodeling page (the rest of the schema is correct)
open Session 04
Keep fresh GSC 3-month performance exports in the Co-work folder as input
open Session 04

Content

04 sessions · 09 to-dos
From the sessions
On the working list
Build a custom GPT that generates Reels / Shorts ideas + hooks using NoCo's before/after library
open Session 01
Verify every research citation on the parent page links to the correct source
open Session 02
Pull video testimonials off the Kitchen page and onto the Reviews page
open Session 02
Test the new Claude project on the Windsor parent page; compare against the old flow and send Nico feedback
done Session 03
Superseded in Session 4 by the move to Co-work.
Keep adding AI tells + banned phrases to the "words and characters to avoid" file in the Claude project
open Session 03
Review the generated Timnath contractor Excel vs the Fort Collins template (sections, content, citations)
open Session 04
After Timnath passes QA, re-run the same Co-work flow for Loveland, Windsor, Wellington, and Greeley
open Session 04
Schedule overnight Co-work runs so content generation happens while Sarah sleeps
open Session 05
Finish the remaining location × service child pages via the Co-work flow once the sitemap is signed off
blocked Session 05
Blocked on sitemap — intentionally held until Session 6.

AI Tooling

03 sessions · 10 to-dos
From the sessions
On the working list
Test the new Claude project on the Windsor parent page; compare against the old flow and send Nico feedback
done Session 03
Superseded in Session 4 by the move to Co-work.
Install Claude Code on her Mac and play with the terminal before the next session
deferred Session 03
Switched to Co-work instead; Claude Code remains the target for the program extension.
Plan the SEMrush → Claude Code + DataForSEO migration ($350 / mo → pay-as-you-go)
open Session 03
Fallback: Kimi if the $100 / mo Claude plan is a stretch.
After Timnath passes QA, re-run the same Co-work flow for Loveland, Windsor, Wellington, and Greeley
open Session 04
Move all ongoing website work into Co-work (not Claude chat, not Projects)
done Session 04
Adopted immediately; Sarah reports heavy daily usage by Session 5.
Install the Chrome Claude MCP extension so Cowork can read live pages
done Session 04
Try Co-work on non-website tasks (invoicing, subscription audit, proposal-from-Canva)
done Session 04
By Session 5 Sarah had used Cowork to pull together a legal-evidence folder from emails.
Install VS Code (already done in-session) and use it as the default opener for MD / context files
done Session 05
Schedule overnight Co-work runs so content generation happens while Sarah sleeps
open Session 05
Summarise and restart long Co-work conversations once they pass ~30-40% of the context window
open Session 05

Strategy

03 sessions · 01 to-dos
From the sessions
On the working list
Confirm the 12-week bi-weekly extension (6 more sessions) or close the engagement
open Session 05
Sarah is in; Nico to hold the slot. Decision pending written confirmation.

KPIs & Measurement

01 sessions · 01 to-dos
From the sessions
On the working list
Keep fresh GSC 3-month performance exports in the Co-work folder as input
open Session 04

Offer / Positioning

01 sessions · 00 to-dos
From the sessions

Avatar / ICP

01 sessions · 00 to-dos
From the sessions